Contact Information:
Website Details:
Ask the customer to provide the name or title they want to use for their website. This could be their business name, a catchy slogan, or any other identifier they wish to use.
Understand the primary goal or purpose of the website. Is it to showcase products or services, provide information, generate leads, sell products online, or something else? Knowing the purpose will help you tailor the design and functionality accordingly.
Determine who the website is intended for. Ask about the demographics and characteristics of the target audience, such as age, gender, location, interests, and preferences. Understanding the target audience will help in designing a website that resonates with them.
Website Content
Inquire about the type of content the customer plans to include on their website. This could include text for various pages (e.g., homepage, about us, services/products, contact), images, videos, testimonials, blog posts, and any other relevant content.
Discuss any specific features or functionality the customer wants on their website. This could include features like a contact form, appointment scheduling, online booking system, e-commerce functionality, membership area, blog, galleries, social media integration, etc.
Ask if the customer has any competitors or similar websites they admire or want to emulate. Understanding competitors' websites can provide valuable insights into design trends, functionality, and content that may be relevant to the customer's website.
Discuss any search engine optimization (SEO) requirements or goals the customer may have for their website. This could include keywords they want to target, local SEO considerations, or any other SEO-related preferences.
Design Preferences
Color Palette
Inquire about the customer's preferred color palette for the website. This could include specific colors they want to incorporate or avoid, as well as any existing brand colors that should be used.
Consider aspects such as:
Discuss typography preferences, including the choice of fonts for headings, body text, and other elements. Consider factors such as:
• Serif fonts vs. sans-serif fonts
• Font weights (e.g., regular, bold, italic)
• Font sizes and line heights
• Readability and accessibility considerations
Explore preferences for imagery and graphics to be used on the website. This could include:
• Photography vs. illustrations vs. icons
• Stock photos vs. custom photography
• Artistic style (e.g., realistic, abstract, vintage)
• Imagery themes or subjects (e.g., nature, people, technology)
• Ensure that the website design aligns with the customer's existing branding elements, such as:
• Logo placement and size
• Brand colors and color usage guidelines
• Brand messaging and tone of voice
• Consistency with offline branding materials (e.g., business cards, brochures)
Discuss layout preferences for various sections of the website, including:
• Homepage layout
• Header and footer design
• Navigation menu style (e.g., horizontal, vertical, dropdown)
• Grid layout vs. asymmetrical layout
• Content organization and hierarchy
Understand the customer's preferences for user experience and interaction design, including: Interactive elements (e.g., sliders, animations, parallax scrolling) Accessibility considerations (e.g., font size, contrast, keyboard navigation)
